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bvnqr
bvnqr (pronounced “bunker”) was looking to come into the underground techno scene with an impactful and unique aesthetic.
Being the antithesis of mainstream electronic music and culture they needed a recognizable visual identity that matched their ambitions and what they stand for.
Services Provided
brand core
visual identity
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Location
Ottawa, Ontario
Industry
Music, Entertainment
Approach
The first concept of the brand was to create an aesthetic that is simple but gritty while having the feeling of a 'secret society' and still having an aestehtic that can be related to underground techno music.
The main idea we came up with this aesthetic was:
"A VINTAGE FEEL THAT HAS BEEN FILTERED THROUGH THE FUTURE"
This is the main concept we ran with.
We wanted the elements to still be simple but stand out creating a high proportional density (less elements but more meaning).
By forgoing brand photography, we made this this only graphical element used by the brand.
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